Comments on: PPC Traffic- Should You Use it? http://www.niche-website-guide.com/web-site-traffic/ppc-traffic/ Sat, 28 Jan 2012 08:46:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rick Hart http://www.niche-website-guide.com/web-site-traffic/ppc-traffic/comment-page-1/#comment-1942 Rick Hart Fri, 11 Mar 2011 13:44:12 +0000 http://www.niche-website-guide.com/website-promotion/ppc-traffic/#comment-1942 Some people say content is king. I disagree. Conversion is King. (Conversion is the % of your visitors who actually buy something) Why? Because if the content brings traffic that doesn't turn into sales then it is useless. That's why PPC is so powerful. PPC traffic converts at a much higher rate (if you do it right). You can test your PPC campaign until you find exactly which keywords convert to sales. Then you focus on those keywords in everything you do including writing content using those keywords. So I say Conversion is King and Content (that converts) is Queen. Some people say content is king. I disagree. Conversion is King. (Conversion is the % of your visitors who actually buy something)

Why?

Because if the content brings traffic that doesn’t turn into sales then it is useless.

That’s why PPC is so powerful. PPC traffic converts at a much higher rate (if you do it right). You can test your PPC campaign until you find exactly which keywords convert to sales.
Then you focus on those keywords in everything you do including writing content using those keywords.

So I say Conversion is King and Content (that converts) is Queen.

]]> By: PPC Traffic- Should You Use it? | How To Start a Niche Website http://www.niche-website-guide.com/web-site-traffic/ppc-traffic/comment-page-1/#comment-884 PPC Traffic- Should You Use it? | How To Start a Niche Website Thu, 14 Oct 2010 13:46:38 +0000 http://www.niche-website-guide.com/website-promotion/ppc-traffic/#comment-884 [...] View the Original article [...] [...] View the Original article [...]

]]>