Your Niche

This is probably the most important part of the entire process. There are many different website themes available but not all of them are suitable to base your online business around.

The Essence of a Good Niche

A good niche has too main features:

• You must enjoy it !
• It must have sufficient money making potential.

It isn’t the one that has the most money making potential. Many newcomers to niche websites go down the route encouraged by the GRQ (Get rich Quick Sites) of finding the latest high demand hot product and promoting it on a mini website using ppc (pay per click).

I’m not saying that you can’t make money with that approach but it certainly isn’t easy, and it isn’t a sustainable long term business model.

The approach I will be taking is to select a niche and build good content around it which you then monetize.

Therefore the niche you select must be one you can create content around. This means that you either already know lots about it or are sufficiently motivated to learn.

No Need to be an Expert or What is an Expert?

One of the most common problems people have is that they think they need to be an expert. The reality is that to be an expert you only need to know more than your website readers.

If some readers know more than you then they can either stop visiting or, if you let them, start contributing. In fact its possible to build a website that your readers provide the content for.

Getting Started

You may already know what you want to build your website around or you may have no idea. If you have no idea then take a look at how to find your ideal niche.

If you think you know already then you need to do some Niche research to make sure it is suitable.