I just came across this very interesting article -http://www.huffingtonpost.com/daniel-grant/landscape-artist-finds-he_b_1146239.html.
It is about a landscape painter who made a niche out of painting golf courses.
It turned out as an excellent choice because golfers have money, they are willing to spend it, and there probably isn’t really much competition from other artists.
Here’s what she said about the situation before she specialised
”I did a variety of things and found that doing a variety of things wasn’t getting me anywhere.”
Take a read of the article as I think it illustrates quite nicely the power of going niche.
Notice how by choosing this niche it make it easy to:
- Find her market.
- Find what to paint.
Her content practically picks itself and her customers are in the clubhouse when she’s finished.
