Did You know that you can buy a Simpson’s edition of monopoly!
What’s wrong with plain old monopoly? Nothing as far as I’m concerned.
However which edition of monopoly would you choose for someone who was
an avid Simpson’s fan?
You see the makers of monopoly have taken their product and created
new niches from it. Why? Not for the usual reasons-The original market
was too large- they were already dominant anyway.
No the reason was to give the game appeal to more people by making
it more relevant and to ship more product and guess which one costs
more? Not only can they sell the niche edition for more money (
currently 3 Times) they also they get to sell more games.
Instead of a family having one monopoly game they now have several
according to the taste of each of the members.
Not only can you get a Simpson’s monopoly but also a Simpson’s Clue
(Cluedo) etc. Can you see the power behind this idea? A single product
is turned into multiple products but all based around a single central
theme—Monopoly.
—-In essence that is your
model for making niche websites
You start with a broad central theme e.g.-monopoly,
and split into smaller niches- Simpson’s, clue, lord of the rings etc-
you then build a site based around one of these i.e. a site dedicated
to Simpson’s monopoly.
Once this site is established you then repeat the process with
another niche until you have a cluster of niches all based around the
theme monopoly.
Doing it this way it is easier to become successful for each small
niche one at a time than to try for the entire theme-monopoly. If you
check Yahoo for the number of competing sites for each term this is
what you get:
- “Simpson’s monopoly” – 40,700 competing sites
- “monopoly”- 7,710,000 competing sites
Which one do you think is the easiest?