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Tips For Writing Website Content

Tips For Writing Website Content

Writing for the web is very different than writing for Print media like books and newspapers. Website visitors tend not to read whole paragraphs but instead they scan web pages, only reading what grabs their attention.

Therefore:

  • Use Attention grabbing Headlines and sub headlines.
  • Use short paragraphs.
  • Highlight Important ideas.
  • Use Bullets.
  • Be objective and be concise.
  • Use everyday language.
  • One point per paragraph.
  • Keep the page focused on a single idea
  • Linking out adds credibility especially to authority sites.
  • Use Inverted pyramid – Let them know in the first paragraph what the page is about. Use the rest of the page to add substance.
  • Use main keyword in first paragraph.
  • Use the Last paragraph to summarize the article and use your keywords again.

Useful Resources:

November 30th, 2007 | Tags: , | Category: Content | Leave a comment

An Introduction to Affiliate Programs

An affiliate program is a partnership with a merchant were the affiliate earns a commission on sales/ or leads that the affiliate produces by referring visitors to the merchant site.

Affiliate programs are an ideal way of monetizing your site as they are:

  • Free to Join
  • Easy to set up ( copy and paste some code)

Type Of Affiliate Program

There are basically three types of affiliate programs:

• Pay-per-click -If someone clicks through a link the affiliate receives a small fee, usually $0.05 to $1.00 depending on your product.
• Pay-per-lead. -Visitors must give the merchant their contact details by to signing up for a newsletter, downloading a trial version of a software or similar. The merchant now has contact information for that customer (a lead) and the affiliate is paid for each lead.
• Pay-per-Sale-. By far the most common. The affiliate receives a share of the sale.

In addition you will also find many variations of the above plans two of the most popular being:

• Two-tier programs: Affiliates in these programs receive a commission on their own affiliate sales, as well as receiving commissions based on sales, clicks or leads stemming from their own site.
• Residual Programs: Merchants who receive regular payments from their customers (e.g. Web hosting) run this sort of affiliate program. Affiliates in these programs receive an ongoing share of these fees.

Affiliate programs are more difficult to set up then Google Adsense as you first have to locate relevant merchants, and because you are usually recommending the product or service you should be familiar with it.

Starting Tip

Most newcomers to affiliate marketing join lots of programs and attempt to promote them all. The most important thing is to very selective and start by only promoting 1 or 2.

November 25th, 2007 | Tags: , | Category: affiliate programs, money | One comment

Hosting Wordpress

Hosting Wordpress

Wordpress can be hosted on almost all providers. The requirements are that the hosting package supports:

  • PHP
  • MYSQL

The php version numbers will change as the Wordpress version changes. You can check the latest versions here.

A number of hosting providers support what is know as 1 click install which make the install process a simple matter of filling in a form. I would recommend that you select a host that does were possible.

Otherwise you will need to do a manual install of Wordpress which is not very difficult as it simply involves downloading the wordpress files from Wordpress , uploading them to your web host and running the install script.

November 25th, 2007 | Tags: | Category: Build-Website, wordpress | Leave a comment

How to Manually Install Wordpress

How to Manually Install Wordpress

Wordpress is a collection of PHP files which you must download and copy to your host. It stores all of the pages and posts you create in a MYSQL database which must already exist. So make sure you have already created it and a wordpress admin account before you start.

The first step is to download the Wordpress Zip files and extract them to a folder on your PC.

You then need to create a folder on you server (called wordpress or similar) to copy the files to.

If you remember that the htdocs directory is the root of the web server then just create the Wordpress directory there (see below).
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Now open the wordpress folder and you will see a file called wp-config-sample.php. You need to edit this file and then rename it. So open the file in Wordpad (
Note notepad may not display the file correctly hence the use of wordpad) and change the database name and database user to match what you created in the MySQL configuration earlier.

In my case the database name was blogbase and the database user was wordpress and the password was password.

So my edited file looks like this

Wordpress config files

Once you have edited it save it as wp-config.php.

Note: make sure its not called wp-config.php.txt by mistake

Now you are ready to run the install which simply involves running a php script on the server.

So open a web browser and type:

http://locahost/wordpress/wp-admin/install.php

The install involves two simple steps at the end the you will be given a username and password that you can use to logon and configure your blog.

Make a note of the password!!

Here are the screenshots of the steps
Manual Install of wordpress -1

Wordpress manual Install 2

Here is the summary page with the logon instructions

Wordpress manual install 3

November 25th, 2007 | Tags: , , | Category: Build-Website, wordpress | Leave a comment
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