Choosing Your Niche

After researching several niche ideas you now need to choose the best one for you.

This is the most critical stage and one you shouldn’t rush. There is nothing worse than starting a project only to abandon it a few months later.

Although you may want to make money with the
website, It is very important that you don’t concentrate solely on the money aspects at this stage.

The best niche for you will have:

1. Strong demand -plenty of people searching
2. Low Supply
3. Display plenty of opportunities for niche related keywords -lots of
   keyword combinations.
4. Excite you - You are going to be spending a lot of time on it -enjoy it!

Note: Point 3 is often misunderstood. What it means is: Does it offer
lots of keyword combinations that although they may not seem profitable
( too much competition) they still have a strong demand. If so then its
a good choice.

If the list of related keywords is small then you will quickly run
out of ideas for content. This is often possible to overcome by
expanding the niche. We will see this later when we start creating our
second tier web pages.

Testing Your Choice

The best method I’ve found for testing my ideas is to try and write
a couple of linked articles on the topic. What I’m looking for
is to get a feeling for the difficulty of the topic and the the ease
with which the topic relates to other things and the ideas that crop up
as I write.

If I find it very difficult to write about it, or no new ideas come
to mind while I’m doing it, and it is difficult to interlink the pages
in a structured manner then I rethink that niche.

Some Topics are more difficult than others and just don’t generate
much variation.

Choose a Niche that you Enjoy

The biggest mistake people make in life is
not trying to make a living at doing what they
most enjoy. …Malcolm S Forbes

Do not underestimate the power of this. It takes time, work and
dedication to build a website. If you choose a niche only because your research indicated that it stands a good chance of success, but
have no interest in the subject, you will either fail (most likely) or
have a horrible time succeeding.

The Niche Choice

I am going to choose

healthy food recipes

for my niche. I
will now explain what that means and the reasons for my choice.

Our original idea was for healthy food, but we eliminated that
very quickly because of the amount of competition. We are however still
in the healthy food business. Healthy food is the parent niche
(theme) of our chosen niche healthy food recipes.

This has several very important affects:

1. We can offer our visitors information and products related not
   just to healthy food recipes but healthy food in general.
2. The search engines will rank us for both healthy food recipes and healthy food and other permutations of the
   three keywords.
3. Over time if we build our niche well it will expand upwards into
   healthy food in general.

Now also notice that healthy food recipes has many associated
keywords around it like healthy fast food,
healthy food list etc which are also in demand and
they come within our parent niche or theme.

So to summarize our:

• Website niche is healthy food recipes.
• Website theme is healthy food